This includes visitor geo location, ISP, organization, user agent, IP address, referrers and landing pages Page loads log provides detailed visitor and web page/blog activity information about every single page load in real time. Visitors can be tagged and tracked for IP changes.
If a visitor is online, he or she will be highlighted. Visitor Log shows individual visitors and their activity. Variety of statistical charts give quick visualization of recurring visitor traffic, traffic sources, social engagement and National vs. By clicking on each visitor icon, a new report is generated with detailed visitor activity, page view times, physical location and other information. Zoomable visitor map shows all visitors available in the real-time log. The 30 day mini bar graph shows website page load activity over time. Sound notifications are available when new visitors come to site. These include visitors online, today, yesterday, last 7 days, this month and total. These two methods of web analytics, however, can both be provided by web analytics companies so that website owners can get the best data possible.Project Summary screen, enables viewing all website and blog stats on a single page. The advantage of using page tagging as a web analytics tool lies in the fact that it solves the web caching problem, collects more information and events than logfile analysis and is available even for companies that do not own their own web servers. Web analytics companies assign the visitor a cookie to distinguish him from other visitors and to recognize him if he visits again in the future. This method uses Java Script to inform a third-party server of a unique page request from human visitors. Page tagging arose as a web analytics tool primarily because of the need to solve the problem created by web caches. Tracking Web Site Visitors with Javascript Some examples of web analytics tools which use log file analysis include: Moreover, locking of page tag programs by its vendors means that website owners could not easily switch to another method in order to view the required information whereas logfiles are readily compatible with all web analytics programs. Log files are also more accurate than page tags as they don’t require the cooperation of a visitor’s browser. The advantage of using this method in web analytics is that log files are more readily available than page tags websites would need some modifications prior to collection of information via page tagging. Logfile analysis managed to adapt to these new innovations somewhat by integrating analyzers to exclude cookies and spider requests. The difficulty was compounded by the emergence of new Internet modifications like dynamically assigned IP addresses, web caches and web proxies. This was mainly because logfile analysis had to distinguish between requests from individual human visitors and requests from search engine spiders and bots. The growing popularity of search engines, however, has once again undermined the efficiency of website analytics by logfile analysis. With the influx of multiple-paged websites, however, this tool became less useful and thus had to be upgraded with page view counts and visit counts in order to make it more effective in providing website view statistics and popularity information. This proved to be a powerful tool especially when websites were only composed of a single HTML file. Logfile analysis of the web server can produce important marketing data such as the number of unique visitors to a site by monitoring the number of times requests to the web server are made by unique users. By using the logfile records of web servers, the popularity of a certain website can be determined.
Logfile analysis is an important aspect of web analytics. Tracking Web Site Visitors through Logfile Analysis Web analytics can also be used to monitor and analyze how well a website is achieving its goals. Web analytics have become a very important part of e-commerce since they can show the website owner which landing pages are effective in convincing people to subscribe to services or purchase the company’s products. Web analytics is the process of quantifying the behavior of a website’s visitors.
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